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Main Store:
Annex: © copyright 1998 the Missing Link Bicycle Cooperative Inc. |
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Ah yes, May is here now (even if Springtime doesn't feel like it is!) and that means it's National Bike Month!! In the Bay Area, that also means that it's time, once again, for Bike-To-Work Day. Really, every day is Bike-to-Work Day for us at the Link...and a lot of you out there as well, but this is our time to give a round of applause, and maybe a cuppa coffee or two |
| to all of you bike commuters out there, whether you be of the die-hard variety or not. So, we will be hosting not one, but two Enegizer Stations!! One at our store at 1988 Shattuck Ave. and the second at Berkeley Arts Magnet School at the corner of Milvia and Virginia. We will have Peets coffee, Cheeseboard pastries, other refreshments....and TOTE BAGS to jazz up your morning commute so stop on by and join the party!!! We will be there to serve up the goodies on Thursday, May 15th from 7 am until 9 am, so we hope to see you there! |  |
35 Years! That's how long the Missing Link Bicycle Co-op has been a Berkeley institution. Some think we should be in an institution, but that's another story. We are located just below the U.C. campus in Berkeley, California, and we sell, repair, and recondition bicycles.
This business is different from others, the Link is owned and operated by a 23 headed monster....us the coop members. How, you might ask, does this benefit you aside from the low prices, smart help, free repair classes, free loaner tools, and the best music this side of KALX?
Employees: It's a good place to work, so we stay here a long time.....
25 years, or more, in some cases, so you'll see familiar faces in the store.
Sales: We're not on commission, so you won't ever be pushed into a sale. You'll also get a variety of opinions from different members.
Bikes: We know that a comfortable ride is what matters most, so we take the time to make sure that each bike we sell fits your needs and your body.
Service: Since there's no boss cracking a whip to make us work faster, we can take the time to ensure careful and precise work which will perform better and last longer. We have a combined experience of over 250 years. Older than this great nation!
We also sponsor the Lost Coast Brewery off-road racing team and offer discounts to members of many local clubs.
Feel free to poke around; there's enough information here to fill up a nicely sized lunch break. As ever, let us know if there's something we can do for you.
When you tire of browsing, go for a ride.
For those of you interested in how a collectively run business operates, there is now available a 28 minute video about 3 collectively run businesses--the Cheeseboard Bakery and Cheese shop, Rainbow Grocery, and Inkworks Press--all in the San Francisco Bay Area. Collectives often use the video to orient workers to their unique work philosophy. Here, the worker-owners of three successful businesses show what it's like to work collectively, manage a business and deal with problems in a truly democratic way. click for more info...
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 Click here to take a video tour of Berkeley's Bicycle Boulevards |
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 This link will take you to 511.org for the most comprehensive, up-to-the-minute info on your Bay Area commute |
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 Check out Pinehurst Road and more of our favorite Bay Area rides. |
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Check out our new Myspace page
