11/16/2022:

After 50 years of serving the Bay Area's biking needs in one of the longest-lived worker-owned cooperatives in the country, The Missing Link is closing it's doors. This has been a huge decision and we will miss our community so much. We have loved seeing your faces and bikes all these years. Having had the privilege to get multiple generations of families on bikes over the decades has made us extremely lucky people.

We are eternally grateful for the community's years of patronage. Now we're asking for one final show of support- come check out the closing sale!

Come in Mon-Sat 11am-6pm for a chance to buy new and used bikes, parts, accessories, apparel, used tools, fixtures and benches, and unique one-of-a-kind items at deep discounts. Unbeatable deals on everything in the shop through the end of the year.

Lots of love from the Link Workers! Ride on! We love you! 

The Missing Link Bicycle Cooperative was started by a group of UC Berkeley students in 1971 in the basement of the university's Student Union building, and incorporated in 1973. Since the beginning we've been worker owned. And more than 45 years later we're still here.

We come from various backgrounds of the cycling community: we commute, we race, we tour, we are parents, we're students. But something we all share is an appreciation for bikes, our craft, and the environment. Over the years some of us come and go, but in the end we all run this shop together. Through thick and thin.

Running a cooperative is no easy feat, but we are committed to each other, our community, bikes, and a more sustainable world. Thank you for supporting us.

Why Shop Co-Op?

By NoBAWC

Doing it Better, Together
At other businesses, most of the people you deal with are just there to get their paycheck and go home. At a worker co-op, you will be talking to someone who is invested in the quality of their service, the quality of their product and ultimately the quality of the business as a whole.

Efficient from the ground up
Businesses run by single owners or absentee boards tend to come up with systems that make sense only on paper. Businesses run by people who work there, adopt practices that make sense.

Affordable without Exploitation
Cut out bloated CEO salaries, shareholder profit demands and the owner's mansion, and you get appropriately compensated workers AND better prices.

Built with Values
Built with Values where the bottom line for a traditional business is making money for the owner, worker co-ops are communities of people who have come together for a common goal. Sustaining their business financially is one goal, but almost never the only one.

Green by Nature
Worker co-op members have to care about the environmental effects of their operation, because they are the ones working and living in that environment every day.

Strong Local Economies
Because the workers who operate the business own it, there is no outside entity to take the profits and spend it elsewhere. Most money spent at a worker-owned business will stay in your local community.

Invest in the Community
Co-op workers tend to live in the community they work in, so they are more likely to understand and invest in the needs of the community.

Democracy All Day
Many of us spend the majority of our waking hours in a workplace. No matter how democratic our political system becomes, if our workplaces continue to be private dictatorships we will never be free. If your vision of a better society is one of expanded democratic space, then you will want to support democratic workplaces.